Kindle Publishing 101

Whenever people ask me what I do for work, I struggle to put it into words.
It can be kind of hard to explain, especially to those that work in a standard 9-5 job.

I normally just say ‘Oh, I sell things on Amazon’.
Those ‘things’ being books. Normally that is enough, and people go “Oh cool..” and nothing more is said. But occasionally, it piques someone’s interest and they want to know more.
Well, for those that want to know more; this is the full story of what I do, how it works and how you can do it too!

Really, I work as a book publisher and for the past 12 months publishing has been my main source of income. I primarily publish books on Amazon and have been working on this business for over 2 years now.

I’ve learned a lot, spent a lot, and have been able to create a good passive income source. These days, I barely work on my books. I let them bring in passive income, and that allows me to work on other things I enjoy – such as this website!
Thanks to Kindle Publishing, I’ve been able to quit my job, travel, spend my days doing the things I enjoy, all while earning $200+ passive income per day! Pretty cool, right?

After 2+ years of being in the publishing game, I know the system like the back of my hand. I know what makes a book sell, what mistakes to avoid making, and how to make a book sell over the long-term.

In this blog post I’m going to explain the basics of my process, and let you know what it takes to make money from selling Kindle books!
The basic framework of my Kindle Publishing business all boils down in to the following 9 simple steps…


This is the most important step in the whole process. In this step I head to Amazon and research some different topics I may want to publish a book on.
I stick to non-fiction books, and so I spend a few hours looking through non-fiction niches, until I find a niche I think I can make money from.

To meet my criteria, the first 3-4 books in a particular niche must have a bestseller rank (BSR) of 100,000 or better. On Amazon, the lower the BSR, the better the book is selling! So a low number means that a lot of people are buying books in that niche, and therefore I may publish a book on that particular topic.

EXAMPLE: A book with a BSR of 5,000 is selling a lot better than a book with a BSR of 50,000

The next criteria I check for in my niche research is the amount of reviews the competition has. If all of the books on the first page of search results have 100’s of reviews, I’ll give that niche a miss. While I may eventually make money from that niche, it will take me a long time and a lot of money before I can compete with these books.


In step 2, I create the actual book content.
Personally, I outsource the writing of my books. I research what kind of things I’d like my book to include, and then I hire a writer to do the research and write me a book. It normally takes 2-3 weeks for me to get the book written. In my course: www.freedomselfpublishing, I show a few different places to get a high quality book written. Once these books are written they become 100% your property, and you owe the actual writer nothing more from here on in.

Alternatively, if you’d like to write the book yourself then that’s okay too!

Once I get the finished book, I need to edit it, make sure it’s formatted correctly, and then it’s on to the next step.


When you publish a book on Amazon, you get to choose 7 keywords you’d like to use. These keywords are the words that will be associated with your book, so when someone searches these words on Amazon, your book will show up in the results.
These keywords need to be carefully selected, because this is how the majority of customers will find your book in the first place.

You need to choose words and phrases that you think people will be searching on Amazon, and that are relative to your book topic.

For a gardening book, some of these keywords may be: gardening, garden, vegetable gardening, herb gardening, vertical gardening, gardening book, etc.

You get the idea!

Do some research, and choose the most relative 7 keywords you’d like to use.


Now it’s time to create a title for your book. On Amazon, you’re allowed to enter a Title and also an optional Subtitle. It’s important to make use of the subtitle, so don’t skip using it.

The title serves 2 purposes:
1: To entice customers to click on your book
2: To rank your book higher in the search rankings by integrating keywords

Now that you have your 7 keywords you’d like to target, it’s a good idea to sneak a few of these keywords into your title. This will help you to rank higher in the search rankings.
However, you need to be wary of making your title too ‘keyword heavy’.
You want your title to include keywords, while still standing out to potential customers and enticing them to check your book out over the competition. So make it something catchy!


Now that you have your title created, you’re ready to get a cover made for your Kindle book.
If you have some Photoshop skills, then this is something you can do yourself.
Personally, I outsource the creation of my Kindle covers. There’s a few different places to do this, but the cheapest would be www.fiverr.com
On Fiverr you can get a cover designed for just $5, and then you’re ready to go!

Keep in mind that your cover needs to stand out and help to sell your book. The cover is going to be the first thing the customer sees when looking through search results, so make sure it stands out from the competition.


Now that you’re ready to publish your book, you need to write a description. This is where a lot of people mess up.
Amazon allows you to use up to 4000 characters for your description, yet most books barely use a quarter of that!

Make sure you’re using the majority of those characters, and really selling the benefits of your book. You need to have perfect spelling and grammar in your description, make sure the layout of your description is appealing, and use some good sales copy.

Before people make a purchasing decision, they will read your description. Don’t miss out on potential sales by rushing this step and doing a half-assed job!


Your book is now live on Amazon. It’s available for purchase, but you’re probably not making any sales yet.
This is because you don’t have any reviews!

People love social proof, and are way more likely to buy your book if you have other people recommending it. The way to do this is through having a bunch of 4 and 5 star reviews.

Unfortunately, barely anyone actually leaves reviews for Amazon books. On average, only around 1 out of every 200-300 readers will actually bother to leave a review. So, it can be quite tough to get them.
To kick-start your sales however, you will need some reviews. So, you’re faced with a bit of a challenge here.

A great way to get the ball rolling is to give out free copies of your book to family and friends in exchange for posting a review of it on Amazon.
Make a Facebook post, offering to give your book away in exchange for honest reviews.
Do what you have to do. Just get some reviews.
Otherwise, your book will drop in the rankings, and you’ll never get any sales.

In my membership course: Freedom Self Publishing, I teach a few other sneaky ways to get reviews.
But for now, you can simply begin by asking family and friends to help. This will be enough when you first start!


When you publish a book on Amazon, you’re allowed to run 5 days of free promotion for your book, every 90 days.
This means that you get to give away your book for free, for up to 5 days out of every 90.

Now you may be wondering; ‘Why the hell would I want to give away my book for free?’

Well… there’s a couple of reasons.

First, this will get you several hundred to several thousand downloads. This amount of downloads will boost your book in the search results. After the promotion is over, your book will remain boosted in the rankings, making it more visible to customers and you will therefore likely experience a spike in paid book sales!
Second, with that amount of people downloading your book, you’ll generally get an extra couple of organic reviews for your book.

A lot of people get stingy about giving their book away for free, and they skip over this step. Their books never get the boost they need in the rankings, and as a result they never sell as well as they could.

DO NOT skip this step.

As weird as it may sound, giving your book away for free will actually increase your sales overall, so give it a shot!


Congratulations! At this point, you’ve successfully published your first book.
Hopefully by now, you’re making good sales and have an understanding of the process.
If your book isn’t selling, read through these steps again and try to figure out why.

All you need to do now is rinse and repeat.

Find a new niche to publish in, go after it, and build up your portfolio of books.

Obviously there is a lot of hard work involved, and what I’ve mentioned here are just the basics of the publishing process.
I could talk for hours upon hours about the different strategies for making money with Kindle Publishing.

If you’re interested in learning more about Kindle Publishing, I have a few extra free resources on this site, such as my free report on ‘The 8 Common Publishing Mistakes’.
CLICK HERE to check that out.

If you’re ready to dive headfirst into the Kindle Publishing world, then go and check out my course, Freedom Self Publishing. Here’s the link: www.freedomselfpublishing.com

I’ve made the course super cheap, and there’s also a 60 day money back guarantee, so you honestly have nothing to lose, and so much to learn!

In the course I share my screen with you and take you through the process of creating an e-book empire! I share dozens of strategies with you that will help you to dominate the competition, scale your business, and make long-lasting passive income.

If that sounds like something you’d be interested in, then check it out – I’d love to help you build your Kindle Publishing business!

If you have any questions about Kindle Publishing, please leave a comment below and I’ll get back to you ASAP!

Hopefully you found this post to be helpful, and are now feeling inspired to try out Kindle Publishing for yourself, or improve the books that you currently have published.
In my opinion Kindle Publishing really is the best way to start making money online – so don’t put it off, try it out for yourself today!!

All the best!

Adrian Ingram

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One Comment

  1. I’m impressed, I must say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

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