THE KINDLE PUBLISHING PROCESS SIMPLIFIED
In this post, I’ll be simplifying my Kindle publishing process. You will learn how to get started with publishing on Amazon and making passive income without ever even writing a book yourself!
I’ve also made a more in depth video covering this topic. You can get access to the FREE video here: http://www.drivenliving.com/kindle-process/
I’ve broken down the publishing process into 9 simple steps. Follow these steps correctly, and you’ll soon have a kindle publishing empire!
STEP 1: NICHE SELECTION
This is the most important step in the whole process. In this step I head to Amazon and research some different topics I may want to publish a book on.
I stick to non-fiction books, and so I spend a few hours looking through non-fiction niches, until I find a niche I think I can make money from.
To meet my criteria, the first 3-4 books in a particular niche must have a bestseller rank (BSR) of 100,000 or better. On Amazon, the lower the BSR, the better the book is selling! So a low number means that a lot of people are buying books in that niche, and therefore I may publish a book on that particular topic.
EXAMPLE: A book with a BSR of 5,000 is selling a lot better than a book with a BSR of 50,000
The next criteria I check for in my niche research is the amount of reviews the competition has. If all of the books on the first page of search results have 100’s of reviews, I’ll give that niche a miss. While I may eventually make money from that niche, it will take me a long time and a lot of money before I can compete with these books.
STEP 2: CREATING THE BOOK
In step 2, I create the actual book content.
Personally, I outsource the writing of my books. I research what kind of things I’d like my book to include, and then I hire a writer to do the research and write me a book. It normally takes 2-3 weeks for me to get the book written. In the video I made on this topic I share a couple of places to get your books written inexpensively. Watch the FREE video here: http://www.drivenliving.com/kindle-process/
Once these books are written they become 100% your property, and you owe the actual writer nothing more from here on in.
Alternatively, if you’d like to write the book yourself then that’s okay too!
Once I get the finished book, I need to edit it, make sure it’s formatted correctly, and then it’s on to the next step.
STEP 3: KEYWORDS
When you publish a book on Amazon, you get to choose 7 keywords you’d like to use. These keywords are the words that will be associated with your book, so when someone searches these words on Amazon, your book will show up in the results.
These keywords need to be carefully selected, because this is how the majority of customers will find your book in the first place.
You need to choose words and phrases that you think people will be searching on Amazon, and that are relative to your book topic.
For a gardening book, some of these keywords may be: gardening, garden, vegetable gardening, herb gardening, vertical gardening, gardening book, etc.
You get the idea!
Do some research, and choose the most relative 7 keywords you’d like to use.
STEP 4: CREATE A TITLE
Now it’s time to create a title for your book. On Amazon, you’re allowed to enter a Title and also an optional Subtitle. It’s important to make use of the subtitle, so don’t skip using it.
The title serves 2 purposes:
1: To entice customers to click on your book
2: To rank your book higher in the search rankings by integrating keywords
Now that you have your 7 keywords you’d like to target, it’s a good idea to sneak a few of these keywords into your title. This will help you to rank higher in the search rankings.
However, you need to be wary of making your title too ‘keyword heavy’.
You want your title to include keywords, while still standing out to potential customers and enticing them to check your book out over the competition. So make it something catchy!
STEP 5: CREATE A COVER
Now that you have your title created, you’re ready to get a cover made for your Kindle book.
If you have some Photoshop skills, then this is something you can do yourself.
Personally, I outsource the creation of my Kindle covers. In the FREE video I made, I share where I go to get my covers made for as little as $2.50! Get access to the in-depth video here: http://www.drivenliving.com/kindle-process/
Keep in mind that your cover needs to stand out and help to sell your book. The cover is going to be the first thing the customer sees when looking through search results, so make sure it stands out from the competition.
STEP 6: WRITE A DESCRIPTION
Now that you’re ready to publish your book, you need to write a description. This is where a lot of people mess up.
Amazon allows you to use up to 4000 characters for your description, yet most books barely use a quarter of that!
Make sure you’re using the majority of those characters, and really selling the benefits of your book. You need to have perfect spelling and grammar in your description, make sure the layout of your description is appealing, and use some good sales copy.
Before people make a purchasing decision, they will read your description. Don’t miss out on potential sales by rushing this step and doing a half-assed job!
STEP 7: GET REVIEWS
Your book is now live on Amazon. It’s available for purchase, but you’re probably not making any sales yet.
This is because you don’t have any reviews!
People love social proof, and are way more likely to buy your book if you have other people recommending it. The way to do this is through having a bunch of 4 and 5 star reviews.
Unfortunately, barely anyone actually leaves reviews for Amazon books. On average, only around 1 out of every 200-300 readers will actually bother to leave a review. So, it can be quite tough to get them.
To kick-start your sales however, you will need some reviews. So, you’re faced with a bit of a challenge here.
A great way to get the ball rolling is to give out free copies of your book to family and friends in exchange for posting a review of it on Amazon.
Make a Facebook post, offering to give your book away in exchange for honest reviews.
Do what you have to do. Just get some reviews.
Otherwise, your book will drop in the rankings, and you’ll never get any sales.
In my membership course: Freedom Self Publishing, I teach a few other sneaky ways to get reviews.
But for now, you can simply begin by asking family and friends to help. This will be enough when you first start!
STEP 8: RUN PROMOTIONS
When you publish a book on Amazon, you’re allowed to run 5 days of free promotion for your book, every 90 days.
This means that you get to give away your book for free, for up to 5 days out of every 90.
Now you may be wondering; ‘Why the hell would I want to give away my book for free?’
Well… there’s a couple of reasons.
First, this will get you several hundred to several thousand downloads. This amount of downloads will boost your book in the search results. After the promotion is over, your book will remain boosted in the rankings, making it more visible to customers and you will therefore likely experience a spike in paid book sales!
Second, with that amount of people downloading your book, you’ll generally get an extra couple of organic reviews for your book.
A lot of people get stingy about giving their book away for free, and they skip over this step. Their books never get the boost they need in the rankings, and as a result they never sell as well as they could.
DO NOT skip this step.
As weird as it may sound, giving your book away for free will actually increase your sales overall, so give it a shot!
STEP 9: RINSE & REPEAT
Congratulations! At this point, you’ve successfully published your first book.
Hopefully by now, you’re making good sales and have an understanding of the process.
If your book isn’t selling, read through these steps again and try to figure out why.
All you need to do now is rinse and repeat.
Find a new niche to publish in, go after it, and build up your portfolio of books.
Obviously there is a lot of hard work involved, and what I’ve mentioned here are just the basics of the publishing process.
Don’t forget to check out the video version I made of this post, where I go way more in-depth and really break down my process for you to learn from. You can get instant access to the FREE video by heading here: http://www.drivenliving.com/kindle-process/
Hopefully you found this post to be helpful, and are now feeling inspired to try out Kindle Publishing for yourself, or improve the books that you currently have published.
In my opinion Kindle Publishing really is the best way to start making money online – so don’t put it off, try it out for yourself today!!
All the best!